Project Pink Skin Deep

Annual event to support Arizona Assistance in Healthcare focuses on melanoma

The 400 guests who gathered at The Wigwam Resort for the fourth annual Project Pink on Oct. 13 raised a total of $51,000 to support the mission of Arizona Assistance in Healthcare. The nonprofit organization helps cancer patients and their families reduce the financial burden they often bear during treatments.

The day included a silent auction and raffle during which guests enjoyed bellinis as they browsed the auction. Tracy Hernandez, vice president of Arizona Assistance in Healthcare, welcomed guests to the luncheon, which was emceed by Yetta Gibson of KPHO-TV CBS 5. Following remarks by Meredith McGuire, president of the organization, honorary chair Lea Haben-Woodford spoke about her experience with melanoma. A publicist, columnist and radio and TV personality, Haben-Woodford basically reinvented herself after her cancer. She is now the CEO and founder of the SmartFem Media Group, a full service digital marketing and advertising company.

Models on the runway for the Skin Deep Fashion Show that followed were contestants in the Miss Arizona USA pageant.

PHOTOS BY LORI KRENZEN COURTESY ARIZONA ASSISTANCE IN HEALTHCARE

Yetta Gibson

Diana Zellers, president Global Model and Talent; Paul Woodford and Lea Haben-Woodford

Georgia Stockwell; Breanne Helaire and Lea Haben-Woodford

Kim Fricke, Martha Wagoner, Angie Hallier and Tiffany Hallier

Katie Wheat (center), executive director, Gateway for Cancer Research; with donor (left) and Molly Stockley, vice president of hospital growth and development, Cancer Treatment Centers of America

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