Electric Desert Generates $50M Impact

Last year, Desert Botanical Garden dazzled 192,000 visitors with Electric Desert | A light and Sound Experience by Klip Collective. Attracted to the allure of lights intricately choreographed onto desert plants to the rhythms of original music, Electric Desert visitors traveled from far and wide to the Phoenix metropolitan area, generating a $50 million impact on the local economy. The Garden captured Electric Desert’s Economic Contribution report, which outlines visitors’ spending on airfare, hotels, dining, other attractions gasoline and more. According to the report, 42 percent of visitors to Electric Desert were from outside the Phoenix metropolitan area, and 11 percent were international visitors. Of these tourists, 74 percent said Electric Desert was the primary reason for their visit to the Valley.

PHOTO COURTESY DESERT BOTANICAL GARDEN