5th Annual Project Pink

Sold-out crowd attends Assistance in Healthcare’s Passionately Pink Fashion Show, Luncheon

A sold-out crowd of 450 guests – most dressed in pink – attended Arizona Assistance in Healthcare’s fifth annual Project Pink Passionately Pink Fashion Show and Luncheon on Oct. 19. The event raised $130,000 to support the organization’s mission to help cancer patients and their families reduce the financial burden they often face during treatments. The $250 monthly stipend is designated for non-health-related expenses.

The day included mystery boxes provided by Kendra Scott of Scottsdale Quarter and Chandler, and a silent auction, wine pull and raffle during the social hour. During the luncheon, Molly Stockley, vice president at Cancer Treatment Centers of America, presented the inaugural Michelle Hasting Empowerment Award to breast cancer survivor Cindy Miller, managing editor of The Red Book. Hastings, who passed away at age 32 with colon cancer, fought a long, hard battle but never gave up hope.

Models on the runway were contestants in the 2018 Miss Arizona USA and Miss Arizona Teen USA pageant, along with five special guests who are current patients and survivors. Fashions were provided by Dillard’s and Glam Squad Couture, with hair and makeup by Sarah Stockwell Scott.

A paddle raise generated funds to be used holiday presents for the children of AAIH recipients. Donors received a Cancer Fighter or Cancer Warrior bracelet compliments of Cancer Treatment Centers of America and Paula Wichterman of Sugar Mama Jewels.

Ashley Ford, Kendra Scott Jewelry community outreach and events manager, and Tracy Hernandez, Arizona Assistance in Healthcare president, co-chaired the luncheon. Carey Pena, Emmy Award-winning journalist and founder and CEO of Inspired Media 360, emceed the event.


Cancer survivors on the runway

Carey Pena, Jorie Antuna and Erin Peters

Mari Lederman, Katie McIntyre and Molly Stockley

Kelly Reore

Maila Echeverria, Debbie Bell, Jordie Mallace, Fran Mallace, Nicole Reddin, Mari Lederman and Jill Krigsten Riley

Martha Wagner; Lisa Bell and her mother, Lillian White

Julia Hasting, Levi Hastings, Kevin Hastings, Jim Whitehead and Lee Whitehead, the family of Michelle Hastings

Katrian Hernandez, Julian Hernandez, Gilbert Hernandez and Christie Shears

Jennifer Arambula, Brandon Bunger and Joy Collier

Ruby Farias, Paula Wichterman and Lorraine Tallman

The luncheon tables

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