Jen Rogers has been appointed the new president and CEO of Phoenix Chorale. She successfully led the organization last season as its interim president and CEO.
During that time, Rogers implemented a new business model and operational structure for the 58-year-old organization, posted record ticket sales and fundraising activities for the 2015/2016 season and recently launched its ambitious 2016/17 season.
Beginning with the Phoenix Chorale in 2008, Rogers’ primary role was to focus on marketing and branding the Chorale’s concerts and recordings, improving the patron experience and expanding community engagement activities. As vice president of marketing and communications, her approach resulted in a 99 percent increase in overall ticket sales, with a 157 percent increase in subscriptions and 79 percent increase in single tickets. Her outreach initiatives have ranged from free open rehearsals during the First Friday Art Walk to concert trailers, flash mobs and film screenings to a worldwide streaming event and more.
A champion and advisor for many nonprofit performing arts organizations across the Valley, Rogers currently chairs the music committee for Roosevelt Row CDC and serves as an associate director for The Nash, Arizona’s jazz education center. She also regularly advises Rosie’s House: A Music Academy for Children along with several area choral organizations including the Phoenix Girls Chorus, choral ensemble Helios and Orpheus Male Chorus of Phoenix. She was recently accepted into the 2016/17 Class of Valley Leadership.
“Jen is such an advocate for choral music and is so forward-thinking when it comes to ways to develop new audiences and engage the community. To find a partner who feels the power of this music to her very core, who understands artists and the special relationship they have with audiences, and one who is an exceptional communicator and organizer . . . that is a rare combination,” says Charles Bruffy, Phoenix Chorale artistic director.
PHOTO COURTESY PHOENIX CHORALE