The Virginia G. Piper Charitable Trust has awarded a one-year $106,000 grant to the Chandler Center for the Arts. The money will allow the center to engage consultant services for planning and implementing marketing research and a comprehensive marketing plan.
The grant funding will help the Chandler Cultural Foundation’s and Chandler Center for the Arts’ efforts to test and identify specific opportunities for audience identification and increase both non-paid and paid attendance to the arts center. Currently, more than 300,000 guests visit the center. In addition to its season series of visual arts and performances, Chandler Center for the Arts offers free engagement opportunities through its Connecting Kidz program, Summer Concert Series symphony concerts and community events. This season the center served more than 19,000 patrons with free activities and its youth programs saw more than 5,400 young people with low- or no-cost arts experiences.
The funding will also support a comprehensive marketing plan, using audience research and feedback, to enhance the communication of its programs in a way that resonates with new visitors, attendees and supporters. The center is approaching its 30th year as a presenter in the Valley.
PHOTO COURTESY CHANDLER CENTER FOR THE ARTS